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Hard Candy Fitness: Madonna opens new gym in Mexico


The Queen of Pop, known for her love of exercise and her toned physique, has just opened her first Hard Candy gym in Mexico, treating a selected group of members to a dance class with her at the launch event.

The name is taken from her 11th studio album and is, she said, the perfect combination of “hard body” and “eye candy”.

“It’s a sexy name that gives you the opportunity to have fun and to build strength as far as the imagination will allow,” the 52-year- old fitness fanatic said.

With her bulging biceps and veiny hands — and witihout the slightest hint of fat adorning her toned and trim body — Madonna has been scrutinitzed in the past for taking her rigorous exercise and diet regime too far.

Interestingly, just as the singer is planning to open a series of new gyms, she was recently quoted by the Daily Mail as saying: “No more pumping iron, no more Stairmaster, no more treadmill. I’m gym-free. I’m liberated!” Hardly the best publicity for her new business venture.

She apparently still follows a gruelling six-days-a- week fitness regime, but the focus has shifted to Ashtanga yoga, which is an aerobic form of power yoga, and pilates. The star said: “I mix it up – Pilates, yoga. I do it six days a week. Actually, Sunday is horse riding. There is no such thing as a day off.”

Being such a yoga devotee, it is no surprise that tremendous effort has gone into training the yoga instructors in different styles, inspired by the knowledge she has gained during her travels. The yoga room will also be equipped with a special wall used in Iyengar yoga, with ropes and steps to help people who are not so physically agile. There will also be a balcony with plants and Zen-like decor.

Madonna’s involvement in designing the concept was very hands-on and she “chose the graphics, colours, the machines. She has weighed in on the choreography of all the classes and given them a twist to make them more dynamic, more special and to better reflect her style,” said Chris Dedicik, who helped her created the gym.

The monthly membership is 2,000 pesos a month, about $160, and is in the same price category as the best gyms in Mexico City.

Read here about why celebrities love yoga.

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