A controversial advertizing campaign by environmentalist organization 10:10 featuring Gillian Anderson and David Ginola has been banned because of its purportedly extreme visuals. 10:10 is a group concerned with reducing carbon emissions and their message is being spread by celebrities all over the world.
This new ad campaign titled, “no pressure” however has caused uproar over its supposedly violent nature. The advert (which can still be found on Youtube) moves through several different scenes, from a classroom and corporate office to a football field featuring British soccer team Tottenham Hotspurs before its finale where Gillian Anderson is blown up (like six others in the video) at the touch of a button when she dismisses he idea of doing anything to help other than her voice over.
A statement issued by 10:10 on their website 1010global.org reads: “With climate change becoming increasingly threatening, and decreasingly talked about in the media, we wanted to find a way to bring this critical issue back into the headlines whilst making people laugh. We were therefore delighted when Britain’s leading comedy writer, Richard Curtis – writer of Blackadder, Four Weddings, Notting Hill and many others – agreed to write a short film for the 10:10 campaign.
Many people found the resulting film extremely funny, but unfortunately some didn’t and we sincerely apologize to anybody we have offended.” Clearly the campaign has stirred up a lot of media attention but it is hard to dislike 10:10 for their inventive approach to highlighting the global warming threat. The presence of the 42-year-old former X-Files star lends them credibility, even though she is playing devil’s advocate and explodes from spontaneous human combustion.
Read here about Pierce Brosnon and his concern with environmental issues. Let us know your thoughts on Gillian’s involvement.
Images: http://commons.wikimedia.org/wiki/File:Mulder%26Scully.jpg, http://commons.wikimedia.org/wiki/File:GillianAnderson2008-cropped.jpg