An advert for be-sloganed t-shirts that has been dubbed as pro-anorexic has been banned in the UK, which is another feather in the cap for the backlash against the media’s insistence on us, the fat and bloated general public to be thin, thinner or thinnest.
As if young girls (not to mention older girls… and boys, and men, and now children) need more pressure on them to be thinner, the t-shirt is emblazoned with the pathetic slogan’ Nothing tastes as good as skinny feels!’ and was originally made famous by supermodel and UK ‘personality’ Kate Moss. A woman who became inexplicably famous for being too thin and quite pretty and then exponentially famous for her hedonistic lifestyle and for dating an absolute loser whose name escapes me from a dreadful band whose name escapes me.
It is all very well and good for the supermodel to extol the glorious much-desired virtues of being super skinny over the disturbing act of eating, even if it was just a passing comment expelled from the mouth of one not too bright – but her amorphous much sought after body type is down to ‘good’ genes. That’s if you consider a childlike body on a grown woman to be the ultimate in sexy. And not everyone does. Other women have hips and breasts where she has bone.
The supermodel was condemned by the Say No to Size Zero campaigners after her blasé use of the statement, who criticized her for promoting anorexia to impressionable young girls who use Moss as a role model and sadly wish to emulate her, based on the fact that she is pretty and thin and can afford lots of clothes.
[adsense]There are already a hideous number of ‘pro-ana’ (pro anorexia websites) that encourage people to diet beyond skinny. These websites contain dreadful images of ghoulish young women who are underweight enough to warrant immediate hospitalisation, and don’t spare the horses.
I’m not knocking Kate Moss’s body type. Some girls are naturally skinny and shapeless, and some are fleshy and sensuous. Others are naturally fat and prone to the wobble. But as far as fashion, popular music, film and the media is concerned – there is only one body shape – and that is as thin as a pre-pubescent pencil. Not a weight that just anyone can attain as some people contain bones. That’s why cats can’t eat us.
The last thing the general chublic needs is more bullshit to fuel eating disorders in the young, the ridiculously young and the not so young, so thank god that the ASA (Advertising Standards Authority) have nipped that in the bud.
Complaints were received by the ASA by people who deemed the adverts harmful to children as they touted being underweight as desirable. The garments are manufactured by Teen Modelling in the US and advertised on website Zazzie. They are aimed at and modelled by girls as young as ten years old. But what with French Vogue recently featuring a ten-year-old ‘model’ dressed provocatively, marinated in make-up and draped across furniture like the perfect cover for Paedophiles’ Monthly christmas edition (click here to read more), it hardly comes as much of a surprise.
The ATA reportedly said, “Because we considered the ad could condone or encourage an unsafe practice or result in physical, mental or moral harm to children, we concluded that it was irresponsible. We told Zazzle to ensure future ads were not irresponsible and, particularly where they were addressed to or depicted children, did not contain anything that was likely to condone or encourage an unsafe practice or to result in their physical, mental or moral harm.”
Underweight is just that ‘under’ weight. I.e. Not desirable. Normal weight is called ‘normal’ weight for just that reason.
Karen Carpenter – singer and drummer with 70s duo The Carpenters – was one of the first contemporary sufferers of anorexia. She very sadly died of heart failure, a complication of the disorder in 1983, aged just 32, after many years of crash dieting due to the pressure of being in the public eye.
Back in the early 80s when Karen Carpenter was busy dying of anorexia, eating disorders were virtually unheard of. They have only become truly ‘fashionable’ in the last twenty years. I think we can sincerely thank the crappy media for that.
Other celebrities who have suffered with eating disorders include Nicole Richie, Britney Spears, Demi Lovato, Jane Fonda, Victoria Beckham, Russell Brand and Amy Winehouse. In fact it would probably be quicker to list those celebrities who haven’t suffered with or are suffering with eating disorders of some description.
We in the West are controlled by a media that encourages us to be too thin. It encourages young girls (mainly) to care more about their body size and body image, than they do about their careers or their futures. Most girls would rather be thin than successful, and scarily generally consider that being thin is being successful.
I think it’s about time we all ate healthily and got on with our lives.
In other weighty news : Kim Kardashian has been outed for ordering fast food two weeks before her wedding when really, she should clearly be starving herself to death so that her husband feels like he’s having sex with someone who spent their vacation time in Aushwitz on their wedding night.
And proving that child labour is legal if your parents are rich, Madonna’s sprog has released a make-up range inexplicably using Kelly Osbourne as the face of the campaign. Which is akin to using recently defunct Amy Winehouse as the face of a campaign for abstinence.
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Images: derherzen.blogspot.com, blog.augustmayfield.com, examiner.com, fotolog.com.