An advert for t-shirts containing an irresponsible slogan has been dubbed as pro-anorexic and has been banned in the UK.
As if young girls (not to mention older girls… and boys, and men, and now children) need more pressure on them to be thinner, the t-shirt is emblazoned with the slogan’ Nothing tastes as good as skinny feels!’ and originated from the mouth of stick-ish supermodel and UK ‘personality’ Kate Moss.
It is all very well and good for the supermodel to extol being skinny over the disturbing act of eating, even if it was just a passing comment expelled from the mouth of one not too bright – but her amorphous and much sought after body type is no doubt down to ‘good’ genes. That’s if you consider a childlike body on a grown woman to be the ultimate in sexy. And not everyone does. Other women have hips and breasts where she has bone.
The supermodel was condemned by the Say No to Size Zero campaigners after her use of the statement, who criticized her for promoting anorexia to impressionable young girls who use Moss as a role model and wish to emulate her, based on the fact that she is pretty and thin and can buy lots of clothes.
I’m not knocking Kate Moss’s body type. Some girls are naturally skinny and shapeless, and some are fleshy and sensuous. Others are naturally fat and prone to wobble. But as far as fashion, popular music, film and the media is concerned – there is only one body shape – and that is as thin as a pre-pubescent pencil. Not a weight that just anyone can attain as some people contain bones. That’s why cats shouldn’t eat us.
The last thing the general chublic needs is more bullshit to fuel eating disorders in the young, the ridiculously young and the not so young, so thank god that the ASA (Advertising Standards Authority) have nipped that in the bud.
Complaints were received by the ASA by people who deemed the adverts harmful to children as they touted being underweight as desirable. The garments are manufactured by Teen Modelling in the US and advertised on website Zazzie.
The ATA reportedly said, “Because we considered the ad could condone or encourage an unsafe practice or result in physical, mental or moral harm to children, we concluded that it was irresponsible. We told Zazzle to ensure future ads were not irresponsible and, particularly where they were addressed to or depicted children, did not contain anything that was likely to condone or encourage an unsafe practice or to result in their physical, mental or moral harm.”
Other celebrities who have suffered with eating disorders include Nicole Richie, Britney Spears, Demi Lovato, Jane Fonda,Victoria Beckham, Russell Brand and Amy Winehouse. In fact it would probably be quicker to list those celebrities who haven’t suffered with or are suffering with eating disorders of some description.
I think it’s about time we all ate healthily and got on with our lives.
Nothing Tastes As Good As Skinny Feels – Just what the world needs: anorexic ten-year-olds. Well done all involved.